Melrose Area 
Chamber of Commerce

Melrose, Minnesota

   
Melrose Area History
   

MAIN STREET - WHISKEY STREET 
EXCERPTS...

(
From Main Street - Whiskey Street Preface)
   

In 1991 the Melrose Area Historical Society launched Project Main Street to trace the history of the city's business district. This book is a continuation of that study. It is funded by a grant from the Minnesota Rural Arts Initiative, a collaborative partnership of COMPAS and the Blandin Foundation. It is just one of a number of COMPAS projects that involve the business community, the historical society, the arts community, outlying towns, and many, many individuals. Their efforts culminated in "Melrose Past and Present, Celebrating our Heritage," a series of events to mark the 100th anniversary of Melrose's incorporation as a city on February 9, 1897.

Main Street - Whiskey Street, by JeanPaschke - Copyright 1997 Reprinted With Permission.
     
The book Main Street - Whiskey Street and Other Business Locations - A Melrose Time Trip is copyrighted 1997 by Jean Paschke and was printed by Dan Schmidt Printing, Inc. of Melrose Minnesota and .  Excerpts from Main Street - Whiskey Street are provided in this Web site with the author's permission.  To order a copy of this book contact the arthur at paschke@meltel.net 
  

WHISKEY STREET - Fourth Avenue East (page 99)
The name isn't on any map, but old-timers know that 4th Avenue used to be called Whiskey Street. They also know how many saloons were located there, any number from 15 to 25. In 1896 it was known as Morris Avenue, a name that fell out of use along with those of its neighbors Christlieb, Delano, and McKenzie. Today the only businesses on Whiskey Street are a financial institution, a coin laundry, and a bar of such sedate reputation that the proprietor probably can't remember the last time he uttered the words, " . . . and stay out!" But in the days of Prohibition and even before, Whiskey Street had a slightly shady reputation.

In 1920, Congressman Andrew Volstead of Kenyon, Minnesota gave his name to the law that would strike fear and loathing into the hearts of bar owners and patrons alike. The 18th Amendment, well-intentioned but unreasonable and unenforceable, begat moonshiners, mobsters, runners, and a general atmosphere of lawlessness. It was said that during Prohibition people who had never taken a drink in their lives rushed out in search of one because it was suddenly illegal. If anyone in Washington D.C. thought that the farmers and working men of Melrose would settle for a glass of soda pop after a hard day's labor, they were wrong. Illegal liquor was made, smuggled, sold, and consumed. Sugar arrived by the boxcar load and the unmistakable smell of cooking moon frequently filled the air. Mysterious classified ads for "rutabagas" or "feather pillows" meant the batch was ready.   Thirsty railroaders, who had been some of the bars' biggest patrons, were met with satchels of whiskey when they got off at the depot. Respectable basements and back parlors became distilleries overnight. An ordinary "soft drink place" might hide a multitude of sins. Barrels of moon were cut with distilled water, colored with burned sugar, transferred into pint liquor bottles, and corked. No labels were necessary. Small lads on apparently innocent errands might well have any number of these bottles hidden in special pockets which their mothers had sewn into their coats. Model A's equipped with deep containers under their back seats rumbled down country roads at night. Rumors abounded of a fleet of them sunk forever in Big Birch Lake.

The feds raided regularly, with varying degrees of success. In July 1925, a spotter or undercover man was dragged from his car and beaten. At least one Whiskey Street establishment was equipped with a trap door. A pull string let the bottles fall into a deep cistern, where they smashed on granite walls and spilled their contents into the sand at the bottom. Frustrated agents listened in vain to the sound of shattering glass, but without hard evidence, they couldn't make an arrest. Some of them sat patiently for someone to sell them and illegal beverage. But "long shoestring" meant a beer, and in a bar where everybody knows your name, nobody serves a stranger. The Melrose Fire Department once turned their hose on a fed who had emerged from the hotel to watch a fire.

By 1933, 3.2 beer was legal. A convoy of trucks arrived in Melrose from Cold Spring Brewery that April. "Beer back in town and all is well," read the Beacon headline. "There have been no disturbances caused by the return of beer and all feel this is going to help make times better." By then, the Great Northern division had pulled out, the stock market had crashed, and the political situation in Europe was looking grim. How much more harm could a little beer do?

JOYCE'S CAFE - 401 East Main (page 42)
In 1887 Edwin Clark built a solid block of two-story brick buildings (401 - 411).  He used this corner as a bank. In 1891 James Helsper and Frank Mohs bought out William Siem's drug business and moved it here. By 1909, Helsper and his wife Bernadine were the sole owners. Born in Krain Township in 1870, he left the family farm to become a laborer at age 14. Then he worked in a Melrose drug store, earning money to attend St. John's University where he became a registered pharmacist. Helsper's Corner Drug, described as "a model of neatness", sold assorted goods including sheet music, animal feeds, jewelry, cigars, and Haviland and Dresden china. In 1913 Helsper added a soda fountain, probably to compete with rival Fred Zuercher, whose soda fountain was reportedly "running full blast".

In 1915 Helsper's sponsored a free trip to the Panama-Pacific Exposition in San Francisco. The winner, announced at a social occasion at the town hall, was Miss Alma Loosbroek, who later reported she had had a wonderful time in California. The Helspers moved to St. Paul later that same year.

The store's new owner was H.L. Prestholdt, who bought the whole block. He installed a new front and awnings, built-to-order shelves, new showcases, and "English wall cases" of mahogany, glass, and marble. He sold out two years later, after remodeling the soda fountain. Perhaps he was discouraged by a recent break-in. Two men, "probably dope fiends", rifled the poison cabinet and took $30 or so worth of drugs "to satisfy a friends craving". Since they weren't caught, it isn't clear how anybody knew there were two of them.

The next owner was Orrin Thompson of Whitehall, Wisconsin. He was described as "a pleasant gentleman, comparatively young in years, but thoroughly experienced in the drug line. He is energetic, capable, and ambitious". He was followed by Albert J. Kohl, who ran Kohl's Corner Drug from 1918 to 1935, at one point selling fishing tackle. In 1928 he offered Ansco Box Cameras for $2.19. In October 1935, Kohl sold the store to pharmacist John Igers who moved across the street in 1948. Then Gambles, which was selling automotive supplies, hardware, groceries, appliances, and clothing in the adjacent buildings, brought in a men's department. Hamlin's Cafe came next. This cafe was run successively by Roy Fanum (Fanum's), Gene Petermeier (Gene's), Delia Marty (Del's), Lowell Meyer (The Cup and Saucer), and Marty again (Del's). The cafe became an official Greyhound bus lunch stop in December 1972.

In 1977 Marty remodeled Del's, adding 36 feet of dining area to seat 100 and opened the private dining room. Melrose native Mary Ellen Gebeke, who had worked at the cafe when it was Gene's took over on February 1, 1978. She sold the business to Joyce Winter, the present manager, in 1994. Winter remodeled further and enlarged the restaurant.

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Melrose Area Chamber of Commerce
223 E. Main St.    

Melrose, Minnesota  56352
Phone 320 -256 -7174

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